An Additional Responsibility of the Media Planner When Developing Media

question 36

Multiple Choice

An additional responsibility of the media planner when developing media strategy is:

• A)matching prospects for a product with users of specific media.
• B)creating the promotional theme.
• C)selecting the desired number of trade inserts during the product-purchase cycle.
• D)selecting spokespersons.
• E)selecting the best visual approach.

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Definitions:

Registry Information

Data stored in the registry of a computer's operating system, containing settings, options, and other values for the system and installed applications.

Boot Process

The sequence of operations that a computer system performs from power-on to loading the operating system and being ready for use.

POST

Power-On Self Test, a diagnostic testing sequence computers run automatically when powered on to check for hardware failures.

Operating System

System software that manages computer hardware and software resources and provides common services for computer programs.