A Research Study by Dynamic Logic Revealed All of the Following

question 28

Multiple Choice

A research study by Dynamic Logic revealed all of the following EXCEPT:

• A)the Web was stronger at influencing purchase decisions than at raising awareness.
• B)broadcast ads upped linking a brand to a message or value proposition by 13 points.
• C)TV spots increased the ability to influence purchase decisions by nearly 6 points, or by over six times more than Web messages did.
• D)adding online advertising to a TV campaign can boost brand awareness.
• E)Web ads upped linking a brand to a message or value proposition by 7 points.

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Definitions:

Empirical Rules

Statistical rules that allow for the determination of probability within a normal distribution, stating percentages of data that lie within certain standard deviations from the mean.

Standard Deviations

Measures of how spread out the numbers in a dataset are, indicating the degree of variation from the mean.

Observations

Individual data points or measurements collected during an experiment or survey.

Negatively Skewed

A distribution shape where the tail is longer on the left side of the distribution's peak, indicating that the bulk of the values are towards the right.