Which of the Following Is NOT a Recent Change for Multinational

question 14

Multiple Choice

Which of the following is NOT a recent change for multinational advertising agencies?

• A)Clients increasingly demand greater coordination of all phases of their marketing communications programs.
• B)The sources of income for major advertising holding companies has become more diverse, and less than half was derived from advertising services.
• C)The need to provide a broader range of services has led to more mergers of advertising, PR, and sales promotion agencies.
• D)Marketers are decentralizing their marketing communications function, utilizing more in-house departments, a number of creative firms, and media buying services.
• E)provide full services in all aspects of advertising from their headquarters

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Definitions:

Woolworth's Lunch Counter

Refers to a series of nonviolent protests in 1960 that challenged racial segregation at the lunch counter in a Woolworth's store in Greensboro, North Carolina.

Violent

Characterized by the use of physical force intended to hurt, damage, or kill someone or something.

White Locals

A term that could refer to the resident population of a specific area that identifies as white, often mentioned in discussions about racial demographics and social dynamics.

Integration

The process of combining or incorporating different groups, such as racial or ethnic minorities, into mainstream society to achieve equal opportunities and rights.