A One-Size-Fits-All Approach to Global Commerce Typically Means a Company

question 50

Multiple Choice

A one-size-fits-all approach to global commerce typically means a company has:

• A)products that fit various cultures' customs and tastes.
• B)a mind-set based on too much research.
• C)a mind-set based on too little research.
• D)advertising themes and messages it strongly believes are universal but in reality are not.
• E)an organizational structure that is tried and true and appropriate to all cultures.

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Definitions:

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Suicidal Depression

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