If You Are Contemplating a Name for a Product, Even

question 82

Multiple Choice

If you are contemplating a name for a product, even though there is no single procedure that is best for all, the most logical first step would be to:

• A)commission a legal search of registered names.
• B)begin the name-generation process.
• C)meet with senior management to discuss the direction of the company, its value, and image.
• D)do a linguistic analysis to determine whether names will work well in foreign languages.
• E)determine the stylistic components necessary.

---

Definitions:

Circadian Rhythm

A natural internal process that regulates the sleep-wake cycle and repeats on each rotation of the Earth roughly every 24 hours.

Electroencephalograph

A medical instrument used to record the electrical activity of the brain.

Cycles per Second

Cycles per Second, measured in Hertz (Hz), is a unit of frequency defining the number of repetitions of a periodic event per second.

Calculus Problem

A mathematical challenge that requires the use of calculus concepts and techniques for its solution.