Given the Objectives of a Particular International Campaign, Advertisers Must

question 73

Multiple Choice

Given the objectives of a particular international campaign, advertisers must deal with a host of situations unique to each country that include all of the following EXCEPT:

• A)creative considerations.
• B)media buying and planning procedures.
• C)cultural considerations.
• D)local legal restrictions and regulations.
• E)situations that are common in each country.

---

Definitions:

Validity

The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.

Reliability

The degree to which an assessment tool produces stable and consistent results over repeated measures or applications.

Contrast Enhancement

A process in image processing used to improve the visibility of features in an image by increasing the difference in brightness or color between objects and their backgrounds.

Tissue

A group of similar cells and their intercellular substance, functioning together to perform a specific activity within the body.