When It Comes to Available Research, Which of the Following

question 59

Multiple Choice

When it comes to available research, which of the following is NOT true for media planners who must plan an international campaign?

• A)Research data is notoriously unreliable.
• B)Basic target audience data may be unavailable.
• C)Paid circulation may be unavailable or not audited.
• D)Television ratings data is never found outside the United States.
• E)Data about audience purchase and media usage habits may be unavailable.

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Definitions:

Economic Issues

Concerns or challenges related to the production, distribution, and consumption of goods and services in a society.

Adolescents

Individuals in the developmental stage between childhood and adulthood, typically between the ages of 10 and 19, characterized by significant physical, emotional, and cognitive changes.

Younger Children

Refers to children in early childhood, typically ranging from toddlers to early elementary age, undergoing rapid developmental changes physically and cognitively.

Ideal Selves

The conception of how someone would like to be or thinks they should be, often used in contrast with their actual self.