Which Concept Would NOT Likely Be Why a Company Would

question 21

Multiple Choice

Which concept would NOT likely be why a company would engage in cause-related marketing?

• A)It wants a high-impact project were it can really make a difference.
• B)Cause can be promoted and developed for a brief period of time to benefit the advertiser's current product promotion.
• C)Consumers welcome the opportunity to support a worthy cause with their purchases and reward companies for their effort.
• D)Consumers may switch brands to show their support of the cause associated with a company or brand.
• E)It can create goodwill with the customer and build the company's brand.

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Definitions:

Intelligence Tests

Standardized assessments designed to measure a person's cognitive abilities and potential relative to a population.

Reliable

The quality of being consistently good in quality or performance, dependable.

Executive Functioning

Cognitive processes that regulate, control, and manage other cognitive abilities, including working memory, flexible thinking, and self-control.

Impulsive

Describing actions or behaviors that are performed without forethought or consideration of the consequences, driven by immediate desires or emotional states.