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SCENARIO 12-7 Microchip technology is at the heart of everything electronic.The stakes for manufacturers are high and market fluctuation makes for an uncertain future.Jim Forrest is CEO of BigChip Inc., a medium-sized company that manufactures specialty microchips used in a variety of computers to facilitate efficient graphics processing.Jim recognizes the need to diversify his manufacturing operations and is considering starting up a new division, which would design, develop and produce security chips.These would be used in situations ranging from data transmission to securing financial transactions.
Other companies are also considering involvement since the security market is potentially a large one.Jim knows that the rapid advancements in the field of computer hardware and software necessitates an innovative approach to development of any new technology.Jim realizes that responding to market conditions and world economic influence will have to be carefully dealt with.
Jim has been identified as a risk-taker, which in the past has proven to be successful for him and BigChip Inc.Risk-takers generally make decisions intuitively, based on experience and other characteristics which are relevant to their views and perceptions.In which situation will intuitive decision making likely to be used
Chronic
Referring to a health condition or disease that is persistent or long-lasting in its effects, often over a period of months or years.
Acute
Referring to conditions or diseases that appear suddenly and have severe symptoms but are of short duration.
Depression
A mental health disorder characterized by persistently depressed mood or loss of interest in activities, causing significant impairment in daily life.
REM Periods
Rapid Eye Movement periods, phases of sleep characterized by rapid movement of the eyes, vivid dreams, and increased brain activity.
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