Examlex
_________ is designed to correct employee behavior,rather than just punish it.
Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.
Targeting
The process of identifying and directing marketing efforts at a specific segment of the market that is most likely to purchase a product or service.
Marketing Planning Process
A systematic approach to identifying opportunities, setting objectives, developing strategies, and outlining action plans to achieve marketing goals.
Mission Statement
A formal summary of the aims and values of a company, organization, or individual.
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