What Is the Most Important Factor in Determining the Success

question 72

Multiple Choice

What is the most important factor in determining the success or failure of an international job assignment?

• A)Work experience of expatriate
• B)Expatriates knowledge of language and culture of the new location
• C)Length of training before assignment
• D)Ease of adjustment for the expatriate and their family to foreign culture

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Definitions:

Multiproduct Branding

A branding strategy where a company uses the same brand name across a variety of its products to create a unified brand image.

Multibranding

A strategy where a company markets multiple brands within the same product category, catering to different consumer segments.

Private Branding

A strategy where products are manufactured and sold under the retailer's brand name, rather than the producer's brand.

Mixed Branding

Refers to a marketing strategy where a company uses multiple brand names for its products or services, catering to different market segments or product lines.