_____________ Is/are Also Called Unspoken Rules of a Group That

question 1

Multiple Choice

_____________ is/are also called unspoken rules of a group that shape behavior and attitudes.

• A)Objectives
• B)Norms
• C)Rules
• D)Policies

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Definitions:

Disposable Income

The amount of spending money available to households after paying taxes.

Geographic Segmentation

The process of dividing a target market into smaller, geographically based segments to tailor marketing efforts based on regional preferences or needs.

Psychographic Segmentation

This marketing technique categorizes consumers based on psychological characteristics, including habits, hobbies, spending habits, and values.

Activity Segmentation

The process of dividing a market into groups based on their activities, interests, or opinions to better target marketing efforts.