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Integrative Negotiation
A negotiation strategy that involves collaboration between the parties to achieve a win-win outcome or mutually beneficial solution.
Combative Negotiation
A negotiation style that involves aggressive tactics and a win-lose approach, where one party's gain is often seen as the other's loss.
Intangible Factors
Aspects of a negotiation that are not physical or material but have significant influence, such as trust, brand value, and relationships.
Aspirations
Hopes or ambitions of achieving something.
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