Anna Is Using the BCG Growth-Share Matrix to Perform a Portfolio

question 7

Multiple Choice

Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green.The Yellow division is doing quite well.Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share.The Red division has long been the company's top performer and dominates market share in an industry that has been stable for the past ten years.The Green division has been performing poorly for the past five years, and there doesn't seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase.The Orange division is Craycol's newest division.The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others.According to the BCG Matrix, the __________ division would likely be identified as a Star.

• A)Red
• B)Orange
• C)Yellow
• D)Green

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Definitions:

Corporate Social Responsibility

A business model where companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Good Citizenship

Behaviors and actions that exemplify responsibility, contribution, and respect towards society and its members.

Mexican Workers

Individuals from Mexico who are engaged in employment, either within Mexico or abroad, encompassing a wide range of industries and skill levels.

Human Resources Manager

A professional responsible for overseeing the recruitment, training, and welfare of the company's employees, and managing aspects related to employment law and organizational policies.