Revenue or Yield Management May Also Be Thought of As

question 16

Multiple Choice

Revenue or yield management may also be thought of as:

• A)The process of trying to manage the entire production based on the expected revenue
• B)The process of managing the crops on a farm
• C)The notion that revenue can be generated though managing only a certain set of operations
• D)Trying to get a fixed source of revenue for the organization
• E)The attempt to allocate the fixed capacity of the service to match the highest revenue demand in the marketplace

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Definitions:

Prospective Buyer

An individual or entity showing interest in purchasing a product or service, often considered a potential customer in the sales process.

Transaction

The act of conducting business or commercial exchanges between two parties, involving the transfer of goods, services, or funds.

Direct Marketing

A form of advertising where businesses communicate directly with consumers through various media channels to sell products or services.

Offer

A proposal to sell a specific product or service under specific conditions, which may include price, terms of sale, and delivery details.