Examlex
What term describes the execution of business transactions in a paperless environment,primarily through the Internet?
Marketing Mix
A set of marketing tools—often referred to as the 4Ps (product, price, place, and promotion)—that businesses use to pursue their marketing objectives.
Competitive Price
A pricing strategy where a product or service is offered at a price considered to be more attractive than those of the competitors.
Television Advertisements
Marketing messages broadcasted through television channels to promote products, services, or ideas to a wide audience.
Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.
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