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Suppose a Monopolist Is Considering Starting a $500,000 Advertising Campaign

question 77

Essay

Suppose a monopolist is considering starting a $500,000 advertising campaign.The current demand for its product is given by
p = 150 - 3Q
where Q is the quantity of output in thousands.If the monopolist undertakes the advertising campaign,it expects demand to increase to
p = 200 - 4Q
The (non-advertising)cost for the monopolist is C(Q)= 30Q.
a.Determine whether the monopolist should undertake the advertising campaign assuming that it is correctly anticipating the potential increase in demand.
b.What is the most the monopolist will invest towards this advertising campaign?


Definitions:

Stotting Behavior

A jumping behavior seen in various ungulates, where they spring into the air to signal to predators their fitness and difficulty as prey.

Thomson's Gazelle

A swift and graceful antelope found in the savannas of Africa, known for its speed and agility.

Alarm Signal Hypothesis

The theory that certain behaviors or signals are evolved to alert conspecifics to the presence of a predator or danger, enhancing survival.

Confusion Effect Hypothesis

A theory suggesting that predators have difficulty singling out individual prey in large, closely packed groups, thereby reducing predation risk for each group member.

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