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Volvo and Sprint Value Their Brand and How They Are

question 14

Multiple Choice

Volvo and Sprint value their brand and how they are viewed by customers. Which design factor is referenced in the textbook as being used by both of these companies to emphasize their brand image?


Definitions:

Colin Powell

An American military general and statesman who served as the 65th United States Secretary of State.

Social Circumstances

The conditions and factors of an individual's social environment, including wealth, occupation, class, and community, that affect their lifestyle and opportunities.

Prejudice

A preconceived opinion or judgment about someone or something without adequate knowledge or experience.

Discrimination

Unfair or prejudicial treatment of people based on characteristics such as race, age, sex, or disability.

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