Sales of Granite City Products Inc

question 45

Multiple Choice

Sales of Granite City Products Inc. have been on a steady decline for the last 12 months. A market research study conducted revealed that the product of Granite City Products Inc. can be sold only for $480 as opposed to the current market price charged of $580 per unit. Granite City Products Inc. has decided to revise its sales price to $480. The annual sales target volume of the product after price revision is 280 units. Granite City Products Inc. wants to earn 30% on its sales amount.
What is the target cost per unit?

• A) $625.00
• B) $336.00
• C) $480.00
• D) $145.00

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Definitions:

Price Ranges

The spectrum of prices at which a particular good or service is sold in the market.

Equilibrium

A state where supply and demand are balanced, and in the absence of external influences, the values of economic variables will not change.

Total Revenue

The total receipts from sales of goods or services before any expenses are deducted.

Price

The amount of money required to purchase a product or service, set by the interaction of supply and demand.