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There are two elements that influence customer profitability - revenues and costs.
Fundamental Risk
The risk associated with an underlying factor that affects all investments across the board, such as inflation or political instability.
Momentum Effects
The phenomenon where securities that have performed well in the past continue to perform well in the near future, and vice versa.
Resistance Level
The resistance level in trading is a price point above which a security or market is unlikely to rise, often leading to a sell-off when approached.
Support Level
A price level below which a stock or market rarely falls, representing a point where buying interest overcomes selling pressure.
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