The Key Assumption Underlying the Marketing Concept Is That ________

question 71

Multiple Choice

The key assumption underlying the marketing concept is that ________.

• A) if manufacturers make a product, consumers will buy it
• B) a company must determine the needs and wants of specific target markets and deliver the desired satisfactions better than the competition in order to be successful
• C) the primary focus of a business should be producing as much as it can, in the cheapest way possible
• D) consumers are most interested in obtaining generic products at low prices
• E) consumers are unlikely to buy a product unless they are aggressively persuaded to do so

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Definitions:

Parental Environment

The external conditions and stimuli influenced by parents that contribute to the development and behavior of their offspring.

Rare

Not common or frequent; unusual.

Expansive

Characterized by a wide scope or the ability to increase in size, volume, or quantity.

Experimental

Pertaining to a methodical plan, test, or trial conducted under controlled conditions to discover, verify, or establish facts or principles.