How Can Marketers Use the Need Hierarchy in Making Product

question 82

Essay

How can marketers use the need hierarchy in making product positioning decisions?

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Definitions:

Desire to Harm

An intention or inclination to cause physical, emotional, or psychological injury to others.

Potency Bias

The tendency to perceive or attribute more strength, influence, or efficacy to a cause or actor than is warranted based on evidence.

Defense Mechanism

Psychological strategies employed by individuals to cope with reality and maintain self-image.

Promotion Determination

The process of deciding which employee is to be promoted, based on criteria such as performance, seniority, and suitability for the position ahead.