The Societal Marketing Concept Calls on Marketers to ________

question 37

Multiple Choice

The societal marketing concept calls on marketers to ________.

• A) minimize production costs in order to offer the product at the lowest price possible
• B) aggressively market all products to all segments of society
• C) track customer preferences via the Internet to improve customer research databases
• D) fulfill the needs of the target audience in ways that improve society as a whole, while fulfilling the objectives of the organization
• E) lobby for government regulation of their industries

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Definitions:

Disrobe

The act of removing clothes, typically to prepare for bathing, changing, or medical examinations.

Activation-Synthesis Theory

A hypothesis about dreaming that suggests dreams are the result of the brain trying to make sense of random neural activity during sleep.

Neural Activity

The electrical and chemical processes within neurons that allow the transmission of signals throughout the nervous system.

Hypnosis

A trance-like mental state induced by a hypnotist, characterized by heightened focus, concentration, and suggestibility.