A ________ Strategy Is Designed to Make It in the Best

question 70

Multiple Choice

A ________ strategy is designed to make it in the best interest of customers to stay with a company rather than switch to another company.

• A) customer retention
• B) narrowcasting
• C) market segmentation
• D) market targeting
• E) positioning

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Definitions:

Lessor

An entity or individual who leases or rents out an asset to another, known as the lessee, under a lease agreement.

Lease Period

The specified duration for which a lease agreement is effective, giving the lessee the right to use an asset.

Financial Lease Arrangement

A type of lease where the lessee pays for the use of an asset for most of its useful life and has rights similar to ownership.

Operating Lease

A contract that allows for the use of an asset but does not convey rights of ownership of the asset.