Which of the Following Consumers Is Likely to Receive the Most

question 98

Multiple Choice

Which of the following consumers is likely to receive the most attention and customer support from the manufacturer,retailer,or service provider in question?

• A) Diane is an avid reader and buys most of her books on Amazon.com. Frequently, when she receives emails from Amazon suggesting new books she might like, she visits the site and makes a purchase.
• B) Bill is an avid bargain shopper when it comes to travel. He has frequent flier cards with five different airlines and spends a lot of time shopping around for discounted airfare.
• C) Sarah works out with a personal trainer, but has a very irregular and unpredictable work schedule. She frequently has to cancel her training sessions when last minute conflicts arise at work.
• D) Nicole drives an old Honda and takes it to the local Jiffy Lube for oil changes. She always buys the least expensive oil change package and declines the technicians' repeated offers to replace her windshield wipers and flush out her coolant system.
• E) David has a Visa card that he uses to pay for gas and groceries. He spends very little on his card and pays the balance off in full each month.

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Definitions:

Allergies

Immunological responses to substances (allergens) that are typically harmless, resulting in symptoms like sneezing, itching, and rash.

Herpes Infection

A viral infection caused by the herpes simplex virus (HSV), which can produce sores and blisters in the genital area or on the mouth.

Lymphocytes

A type of white blood cell that plays a crucial role in the immune system to fight off infections and diseases.

Epinephrine

A hormone and neurotransmitter also known as adrenaline that increases heart rate, muscle strength, blood pressure, and sugar metabolism.