Successful Product Positioning Centers Around Two Key Points: Communicating the Benefits

question 41

True/False

Successful product positioning centers around two key points: communicating the benefits to the consumers,and developing and communicating a unique selling proposition.

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Definitions:

Strategic Performance Measurement System

A strategic performance measurement system is a framework that organizations use to systematically track, monitor, and evaluate their performance against strategic goals and objectives.

Scorecard Cascading

The process of translating corporate goals and strategies down through various levels of the organization to ensure alignment and focus.

Measure Map

A tool or process used for defining and tracking the key performance indicators (KPIs) or metrics that are critical to the evaluation of success within an organization or process.

Strategy Map

A visual tool that illustrates a company's strategic objectives and the causal relationships between different elements of its strategy.