The Essence of Successful Marketing Is the Image That a Product

question 3

Multiple Choice

The essence of successful marketing is the image that a product has in the mind of the consumer,that is,its ________.

• A) quality
• B) value
• C) positioning
• D) features
• E) attributes

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Definitions:

Assets

Resources owned or controlled by a business or an individual that have expected future economic benefits.

Liabilities

Present obligations of an entity arising from past transactions or events, the settlement of which is expected to result in an outflow from the entity of resources embodying economic benefits.

Sale Of Goods

A transaction between two parties where the seller transfers the ownership of goods to the buyer for a price.

Fair Value

An estimate of the price at which an asset or liability could be exchanged between knowledgeable, willing parties in an arm's length transaction.