Discuss Some of the Positive Effects of the Adoption of Digital

question 102

Essay

Discuss some of the positive effects of the adoption of digital technologies on today's marketing practices.

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Definitions:

Promissory Estoppel

A legal principle that prevents a promisor from arguing that an underlying promise should not be legally upheld or enforced, due to the promisee's reliance on that promise.

Written Contract

A legally binding agreement between two or more parties, documented in a written form.

20th Century Contract Law

The body of law governing agreements between parties, including principles of formation and enforcement, developed during the 20th century.

Large Corporations

Businesses that operate on a large scale with significant assets, revenues, and employee numbers, often influencing market trends and economic policies.