Consumers' Characteristics Can Be Classed as Either Consumer-Rooted or Consumption-Specific

question 83

Multiple Choice

Consumers' characteristics can be classed as either consumer-rooted or consumption-specific.In this context,consumption-specific features are attitudes and preferences toward specific products or buying situations.Examples of consumption-specific features include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement and psychographics
• C) personality traits, lifestyles, and family life cycle
• D) education, usage situation, and social class
• E) level of involvement, awareness of product alternatives, and benefits wanted

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Definitions:

Invest

Committing financial resources with the hope of income or profit generation.

Rate of Interest

The interest rate a borrower is charged for loaned money from a lender.

Present Value

The monetary value in present terms of a sum of money to be received later or a flow of cash, using a defined return rate.