In a Consumer Behavior Context, the Previously Acquired Consumer Perception

question 42

Multiple Choice

In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.

• A) unconditioned stimulus; conditioned stimulus
• B) conditioned stimulus; conditioned response
• C) unconditioned stimulus; unconditioned response
• D) conditioned stimulus; unconditioned stimulus
• E) unconditioned response; conditioned response

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Definitions:

Local Storage

A method of storing data or products in a nearby location for quick access and reduced transportation time, enhancing efficiency and responsiveness.

Delivery Cost

Pertains to the expenses incurred in transporting goods from one location to another, including shipping fees, fuel charges, and labor.

Faster Response

The ability to react and adapt quickly to changes in the market or customer demand, often enhancing customer satisfaction and competitive edge.

Product Characteristics

The attributes or features of a product that define its nature, functionality, and usability for the end user.