In a Consumer Behavior Context, the Previously Acquired Consumer Perception

question 42

Multiple Choice

In a consumer behavior context, the previously acquired consumer perception of an existing product is the ________. When consumers try a new product by the same brand because they believe that the new product embodies the same attribute with which the brand's existing products are associated, this is the ________.

• A) unconditioned stimulus; conditioned stimulus
• B) conditioned stimulus; conditioned response
• C) unconditioned stimulus; unconditioned response
• D) conditioned stimulus; unconditioned stimulus
• E) unconditioned response; conditioned response

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Definitions:

Quantity Sold

The total number of units of a product or service that have been sold in a specified period.

Price Per Unit

The cost assigned to a single unit of a product or service, indicating how much a consumer will pay for one unit.

Payable

Amounts owed by a company to its creditors or suppliers that are due to be paid within the near future.

Inventory On Credit

A business practice where goods are acquired without immediate payment, with the understanding that payment will be made at a later date.