Home Depot Uses Its Individual Customer Purchase History to Design

question 32

Multiple Choice

Home Depot uses its individual customer purchase history to design customized ads.This is an example of ________.

• A) psychographic segmentation
• B) geodeomgraphic segmentation
• C) countersegmentation
• D) mass marketing
• E) behavioral targeting

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Definitions:

Section 1231

Refers to a tax provision in the United States that includes the tax treatment of gains and losses on the sale or exchange of real or depreciable property used in a trade or business and held for more than one year.

Ordinary Asset

An asset used in a business or trade which is subject to ordinary income tax rates rather than capital gains tax rates if sold or exchanged.

Trade or Business

Trade or Business refers to any activity carried out for the purpose of earning income or profit, involving dealings in goods or services.

Inventory

The total amount of goods and materials on hand that are available for sale or will be used in production.