Cognitive Learning Theory Holds That ________

question 2

Multiple Choice

Cognitive learning theory holds that ________.

• A) the kind of learning most characteristic of human beings is problem solving, which enables individuals to gain some control over their environment
• B) a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective
• C) most individual learning occurs in a controlled environment in which individuals are "rewarded" for choosing an appropriate behavior
• D) each aspect of the marketing mix must reinforce the others if cues are to serve as the stimuli that guide consumer actions in the direction desired by the marketer
• E) conditioned learning results when a stimulus that is paired with another stimulus that elicits a known response serves to produce the same response when used alone

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Definitions:

Psychoactive Drugs

Substances that change brain function, resulting in alterations in perception, mood, consciousness, cognition, or behavior.

Stimulants

Psychoactive drugs, including caffeine, nicotine, amphetamines, and cocaine, that increase the central nervous system’s activity.

Hallucinogens

Psychoactive drugs that modify a person’s perceptual experiences and produce visual images that are not real.

Cognitive Theory

A theoretical framework that emphasizes the importance of internal processes in understanding behavior, thought, and emotion.