Differentiated Marketing Is a Highly Appropriate Segmentation Strategy for ________

question 72

Multiple Choice

Differentiated marketing is a highly appropriate segmentation strategy for ________.

• A) innovative companies in new industries with few competitors
• B) established companies developing new technologies in their industries
• C) financially strong companies that are undisputed market leaders in their industries
• D) new companies that are trying to break into the market for an existing product category for which there is already a strong market leader
• E) financially strong companies that are well established in a product category and competitive with other firms that are also strong in the category

---

Definitions:

Neutrality Acts

Legislation passed in the United States during the 1930s aimed at preventing the nation from being drawn into foreign conflicts by limiting American involvement with countries at war.

Munitions

Military weapons, ammunition, and equipment used in warfare.

D-Day

The Allied invasion of Normandy, France, on June 6, 1944, a pivotal event during World War II that led to the liberation of Western Europe from Nazi control.

Normandy

a region in France known for its role in the D-Day landings of June 6, 1944, during World War II, which marked the beginning of the end of the war in Europe.