Segmenting on the Basis of Cultural Heritage Can Be Useful

question 73

Multiple Choice

Segmenting on the basis of cultural heritage can be useful because members of the same culture tend to ________.

• A) share the same values, beliefs, and customs
• B) speak the same language
• C) live in the same areas
• D) have similar incomes
• E) be loyal to the same brands

---

Definitions:

Objection

A formal expression or statement of disapproval or disagreement with something, often used in legal contexts to dispute admissibility of evidence or procedures.

Venue

The geographical location or jurisdiction where a legal case is heard.

Hearsay

Evidence based on the reports of others rather than on a witness's own knowledge, typically not admissible in court.

Negligence

A failure to behave with the level of care that someone of ordinary prudence would have exercised under the same circumstances.