CRUISE MINI CASE: Sunshine Cruise Lines Is a Cruise Operator

question 99

Multiple Choice

CRUISE MINI CASE: Sunshine Cruise Lines is a cruise operator that offers three- to seven-day cruises along five Caribbean routes. It has developed a reputation as a party cruise operator and the majority of its revenue comes from vacationing college students. This type of customer demand is highly cyclical, and Sunshine finds that repeat purchase is high while its consumers are in college, but practically disappears after graduation. In an effort to encourage its customers to continue taking Sunshine Cruises after they have graduated, the cruise operator has begun offering Adventure Cruises, with port stops on islands known for eco-tourism and biodiversity, both on land and off shore, appealing to young professionals who like to hike and scuba dive or snorkel. In contrast to its party cruises, Sunshine focuses its marketing message for Adventure Cruises on activities at port stops and the convenience of being able to explore several Caribbean destinations from the comfort of a single ship. Adventure Cruises are roughly 15% more expensive than party cruises, priced to discourage a raucous college-age party crowd, and do not allow children under 18. The first season of Adventure Cruises was a great success and, much to Sunshine's surprise, attracted not only the intended young professional crowd, but also many empty nester couples that were looking for a reasonably priced, active vacation.
-In the CRUISE MINI CASE,Sunshine is surprised to see that many of its Adventure Cruise guests are retired empty nesters with disposable income and an interest in travel.These consumers are most likely members of ________.

• A) the echo boomer generation
• B) the Net generation
• C) Generation Y
• D) Generation X
• E) the baby boomer generation

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Definitions:

Biological Research

Studies in the field of biology that advance our understanding of living organisms and their interactions.

Depressive Disorders

A group of conditions characterized by persistent feelings of sadness and worthlessness and a lack of desire to engage in formerly pleasurable activities.

Underproduction

The insufficient production or supply of goods or services relative to the demand.

Cortisol

A steroid hormone produced by the adrenal glands, often released in response to stress and low blood-glucose concentration, playing a key role in the body's stress response.