Examlex
In counter segmentation strategy,a company seeks to discover a more generic consumer need that would apply to the members of two or more segments and recombine those segments into a larger single segment that can be targeted with an individually tailored product or promotional campaign.
Balance Theory
A psychological theory suggesting that individuals strive for consistency and balance in their relationships and beliefs for psychological comfort.
Unit Relation
The way in which different components or elements are connected and interact within a system or structure.
Endorsement
The act of publicly recommending or supporting a product, service, or idea, often by a celebrity or recognized authority.
Attitude Object
An entity that is the focus of an individual's attitude, encompassing anything toward which a person has a positive or negative evaluation or feeling.
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