RYAN'S RUNNERS MINI CASE: Ryan Wants to Open a Store

question 80

Multiple Choice

RYAN'S RUNNERS MINI CASE: Ryan wants to open a store that caters to athletes, but, due to space and budgetary constraints, he recognizes that he will not be able to offer the same variety and selection of products as does the local athletic mega-store, so he has decided to focus specifically on runners.He stocks shoes and related gear for runners, and maintains a staff that is knowledgeable and enthusiastic about running.Ryan's advertising campaign emphasizes his store's high standard of customer service and selection of products specifically tailored to meet the needs of the runner.
-In the RYAN'S RUNNERS MINI CASE,which of the following is most likely to represent the unique selling proposition at Ryan's Runners?

• A) Ryan's Runners offers the widest selection of athletic shoes in town.
• B) Ryan's Runners is the price leader in running gear.
• C) At Ryan's Runners, runners can find high quality products and get recommendations from employees who share their passion for running.
• D) Ryan's Runners is a place where all athletes can find all the equipment they need for the sport of their interest.
• E) All of the above.

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Definitions:

Transaction Costs

Expenses incurred during the process of buying or selling goods or services, not including the price of the products themselves.

Product Manufactured

Goods that have been created through a process of transformation from raw materials to finished items.

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The value of a country's total exports minus its total imports.

Imports

Goods and services purchased from other countries.