Describe the Advantages and Disadvantages of a Mass Marketing Strategy

question 56

Essay

Describe the advantages and disadvantages of a mass marketing strategy.For what types of companies does this strategy work best?

---

Definitions:

Reverse Auction

A type of auction in which the roles of buyer and seller are reversed, with sellers competing to obtain business from the buyer by offering the lowest price.

eBay

An online marketplace that allows individuals and businesses to buy and sell a wide variety of goods and services.

Brick-and-Mortar

Physical retail stores located in buildings as opposed to online or virtual spaces.

Online Presence

The visibility of an individual, organization, or brand on the internet, achieved through websites, social media, and other digital platforms.