Microsoft Wants to Measure Public Attitudes Toward the Default Media-Playing

question 93

Multiple Choice

Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system. Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?

• A) theory of reasoned action model
• B) trying-to-consume model
• C) attitude-toward-object model
• D) attitude-toward-behavior model
• E) attitude-toward-the-ad model

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Definitions:

Biofeedback

A technique that teaches individuals to improve their health by using signals from their own bodies, often involving the control of physiological functions such as heart rate, muscle tension, and blood pressure.

Relaxation

A state of being free from tension and anxiety, which can be achieved through various techniques such as meditation or deep-breathing exercises.

Negative Reinforcement

A process in behavioral psychology where the removal or avoidance of an unpleasant stimulus strengthens a behavior or makes it more likely to occur.

Punishment

A consequence that reduces the likelihood of a behavior being repeated, usually by introducing an unpleasant response or removing a desirable outcome following an undesirable behavior.