Consumers' Characteristics Can Be Classed as Either Consumer-Rooted or Consumption-Specific

question 83

Multiple Choice

Consumers' characteristics can be classed as either consumer-rooted or consumption-specific.In this context,consumption-specific features are attitudes and preferences toward specific products or buying situations.Examples of consumption-specific features include ________.

• A) demographics, gender, and benefits wanted
• B) usage rate, level of involvement and psychographics
• C) personality traits, lifestyles, and family life cycle
• D) education, usage situation, and social class
• E) level of involvement, awareness of product alternatives, and benefits wanted

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Definitions:

Public Social Display

A public social display involves behavior or actions intended to convey a particular image or message to the observing public or social group.

Companionate Love

A form of love characterized by intimacy and commitment but not necessarily accompanied by passion, often found in long-term relationships.

Fatuous Love

A type of love defined by Sternberg's triangular theory of love, characterized by passion and commitment but lacking in intimacy.

Empty Love

A state in a relationship characterized by commitment without intimacy or passion.