Marketers of Many Products Such as Soup, Laundry Detergent, Beer

question 57

Multiple Choice

Marketers of many products such as soup, laundry detergent, beer, and dog food have found that a relatively small group of heavy users accounts for a disproportionately large percentage of the total product usage. Targeting these heavy users specifically is an example of ________.

• A) benefit-based segmentation
• B) demographic segmentation
• C) cross-cultural segmentation
• D) usage-rate segmentation
• E) usage situation segmentation

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Definitions:

Highly Compensated Employees

Individuals who receive a high level of compensation from their employers, often defined by specific legal or regulatory standards.

Cafeteria-Style Plan

A type of employee benefit plan that allows workers to choose from a variety of pre-tax benefits, akin to selecting food in a cafeteria.

Degrees Of Freedom

The number of independent values or quantities that can vary in the analysis without violating any given constraints.

T-test

A statistical test used to compare the means of two groups or samples, often employed to determine if there are significant differences between them.