SAUCE MINI CASE: in 2008, Ragu Launched an Assortment of Its

question 5

Multiple Choice

SAUCE MINI CASE: In 2008, Ragu launched an assortment of its commercially successful sauces in microwavable pouches and promoted them as a way for busy moms to serve a healthful, fast, home-cooked meal to their children while minimizing the mess of cooking by eliminating the need for a second pot to heat the pasta sauce. The pouches held fewer servings of sauce and were slightly more expensive per ounce than the traditional jars that made up their sauce line.
-In the SAUCE MINI CASE,by packaging its most popular sauce flavors in the pouch format,instead of new flavors,Ragu is seeking to minimize consumers' perception of ________.

• A) physical risk
• B) functional risk
• C) psychological risk
• D) financial risk
• E) time risk

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Definitions:

Clinically Depressed

A medical condition characterized by persistent sadness, loss of interest in activities, and a range of physical and cognitive symptoms, diagnosed by a healthcare professional.

Control Over Lives

The extent to which individuals perceive they have power or influence over the events and circumstances in their life.

Self-Deception Strategy

A psychological mechanism wherein an individual convinces themselves of a truth or reality that may not be accurate, often to protect their ego.

Self-Serving Bias

The common human tendency to attribute positive events to one's own character but attribute negative events to external factors.