Some Marketers Target Consumers Who Show No Brand Loyalty in the Belief

question 106

Multiple Choice

Some marketers target consumers who show no brand loyalty in the belief that they represent greater market potential than consumers who are brand loyal.Consumer innovators,often a prime target for new products,________.

• A) tend not to be brand loyal
• B) tend to be resistant to change
• C) tend to have very limited resources
• D) tend to be highly brand loyal
• E) tend to be risk averse

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Definitions:

Sample Space

The set of all possible outcomes or results in a probability experiment.

Random Experiment

An experiment or process for which the outcome cannot be predicted with certainty ahead of time, involving random variables.

Mutually Exclusive

refers to events that cannot occur at the same time in a probabilistic experiment.

P(A)

The probability of an event A occurring.