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Describe the Two Components of Brand Loyalty

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Describe the two components of brand loyalty.


Definitions:

Flexible

The quality of being adaptable or open to change, often referring to plans, strategies, or individuals’ work arrangements.

Cultural Competency

The ability of individuals and organizations to effectively interact, work, and understand cultures different from their own.

Audience-Focused Attitude

An Audience-Focused Attitude involves tailoring communication or actions to suit the interests, needs, or expectations of the target audience.

Low-Context Culture

A culture that relies heavily on explicit and direct communication, valuing clear messages.

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