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When an Advertisement Leads the Consumer to Think About Things

question 90

Multiple Choice

When an advertisement leads the consumer to think about things that draw attention to an unrecognized need,this is known as ________.

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Definitions:

Snowball Sampling

A non-probability sampling technique where existing study subjects recruit future subjects from among their acquaintances.

Nonprobability Sampling

A sampling technique where the samples are gathered in a process that does not give all the individuals in the population equal chances of being selected.

Lotteries

Games of chance where winners are selected by drawing lots, often used as a means of raising funds.

Stratified Random Sampling

A sampling technique that divides the population into distinct subgroups, or strata, and randomly selects samples from each stratum.

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