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Why Do Savvy Marketers Define Their Missions in Terms of the Consumer

question 54

Essay

Why do savvy marketers define their missions in terms of the consumer needs they satisfy and not the products that satisfy those needs?


Definitions:

Trade Deficit

A scenario in which the total imports of goods and services of a country surpass its exports.

Tariff

A tax imposed by a government on goods and services imported from other countries, often used to protect domestic industries.

Perfume

A fragrant liquid typically made from essential oils or aroma compounds, used to give a pleasant scent to a person's body.

Quantity

signifies the amount or number of a material or immaterial good considered as a unit or total.

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