WEIGHT LOSS MINI CASE: Gloria Sees Herself as Being a Bit

question 27

Multiple Choice

WEIGHT LOSS MINI CASE: Gloria sees herself as being a bit heavy and has made a New Year's resolution to lose 10 pounds by Memorial Day. She receives a postcard in the mail from her local gym chain that specializes in women's fitness. The advertisement suggests that the chain is fun and welcoming - a place where women can work out comfortably with friends, in contrast to the potentially intimidating environments at other gyms. After consulting a few friends, she decides to join. She is particularly excited to try the various group classes the gym offers, many of which she has never heard of before.
-In the WEIGHT LOSS MINI CASE, Gloria is particularly excited to try new and different group exercise classes. Gloria is probably best described as ________.

• A) highly ethnocentric
• B) highly dogmatic
• C) inner-directed
• D) novelty seeking
• E) high in her need for cognition

---

Definitions:

Perceived Risk

The potential for loss or adverse outcomes that consumers believe may result from a purchase decision or certain behavior.

Utility

In economics, the satisfaction or benefit derived by consumers from consuming a good or service.

Shopping Experience

The totality of a customer's interactions and perceptions about purchasing goods or services at a retail or online store.

Utilitarian

Pertaining to or advocating the philosophy that actions are right if they are useful or for the benefit of a majority.