Researchers Who Apply Freud's Theories to the Study of Consumer

question 32

Multiple Choice

Researchers who apply Freud's theories to the study of consumer personality believe that ________.

• A) consumer behavior is an effort on behalf of individuals to overcome feelings of inferiority
• B) social relationships are fundamental to the formation and development of personality
• C) people continuously attempt to establish significant and rewarding relationships with others
• D) consumers are primarily unaware of their true reasons for their purchasing behavior
• E) behavior is largely driven by a desire to conquer feelings of anxiety

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Definitions:

Sociality Corollary

A principle suggesting that the establishment and understanding of personal identity are significantly influenced by social relationships and interactions.

Individuality Corollary

A concept suggesting that individuals perceive events and entities in a unique manner based on their personal construct system.

Corollary

A proposition that follows from one already proven, a natural consequence or result.

Poles

In psychology, it can refer to the extremes of a personality dimension or trait, such as introversion/extroversion, where individuals can be positioned along a continuum.