Inner-Directed Consumers Tend to Rely on Their Own Values or Standards

question 45

True/False

Inner-directed consumers tend to rely on their own values or standards in evaluating new products and are likely to be consumer innovators.

---

Definitions:

Displacement

In Freudian psychology, the unconscious shifting of an impulse or emotion from its original object to another object.

Projection

A defense mechanism where an individual attributes their own unacceptable thoughts, feelings, or motives to someone else.

Rationalisation

A psychological strategy where questionable actions or emotions are rationalized in a way that appears logical, to sidestep the real reasons behind them.

Psychosexual Stages

Freud's theory of personality development, which posits that children pass through distinct stages centered on erogenous zones, with unsuccessful navigation potentially resulting in lifelong neuroses.