________ Enables Marketers to Determine How Their Products or Services

question 68

Multiple Choice

________ enables marketers to determine how their products or services appear to consumers in relation to competitive brands.

• A) Perceptual mapping
• B) Positioning
• C) Repositioning
• D) Perceptual blocking
• E) Selective attention

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Definitions:

Positive Reinforcement

A method in behavior modification that involves rewarding a desired behavior, thereby increasing the likelihood that the behavior will happen again.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus following a behavior increases the likelihood of that behavior being repeated.

Positive Reinforcement

An increase in the future frequency of a behavior due to the addition of a stimulus immediately following a response.

Negative Reinforcement

A behavioral principle where the removal of an unpleasant stimulus strengthens a behavior, increasing its occurrence.